Email is undoubtedly one of the oldest means of communication in the digital realm, boasting over 4 billion active users as of 2021. And although other forms of digital communications like social media and live chat have emerged over the years, email still reigns supreme. It is the most direct, unpolluted, and effective way to connect with potential leads, nurture them, and eventually turn them into paying customers. Along with that, email marketing has a return on investment of $38 for every dollar spent, which is a hard deal to pass.
In hindsight, however, crafting and implementing an effective email marketing strategy entails a lot of moving parts. Along with writing tons of emails, you also need to understand the different aspects of email marketing including timing, building the subscriber list(s), or even how and where to utilize drips. For a resource-strapped small business, all these moving parts can fly in the face of delivering an effective email marketing strategy that delivers great results. And that’s where an offshore email marketing team comes into play.
How to Build an Effective Email Marketing Team
Whether you are a startup, small, or an established multinational, hiring the best possible email marketing services provider can help improve your conversion rates. Here are steps that you can take to build an effective email marketing team today.
- Communicate your needs
One of the critical steps in hiring an effective email marketing service provider is to communicate your needs. They need to understand what’s the end game of your email campaign and how you intend to achieve it. This irons out any issues that may arise while implementing your marketing strategy.
- Clarify your culture
In today’s liberal labor market, candidates are increasingly choosing cultural fit and work/life balance over everything else. As such, simply posting hundred of ‘email marketer needed’ adverts on online job boards won’t just cut it. You need to go out of your way to create the best possible candidate proposition, paying special attention to your business culture to attract the best marketers.
- Broaden your horizons
Whilst there may be great email marketers locally, you should consider interviewing beyond your city, state, or even country. The recent boom in remote work has allowed many digital marketers to work remotely, as well as led to the emergence of companies willing to hire email marketing experts to work remotely.
- Test before hiring
Another key factor to consider when looking to hire an email marketing specialist is to have a streamlined hiring and recruiting process. Typically, this may entail conducting interviews to determine whether the candidates are a good fit for your company culture, reviewing their portfolio, and even looking at their past projects. It is also important to give the candidate a skills test that’s relevant to the role to ensure they understand what the job entails.
- Recruit the best talent
If your company wants to squeeze the most out of your email marketing efforts, you can’t simply hire the first candidate you interview. Assembling a great product marketing team takes a lot of time, effort, and resources, so you need to be fully invested throughout the entire process. Luckily, there are multiple email marketing outsourcing agencies that can help recruit and interview potential candidates.
- Establish the right KPIs
Today, technology allows companies to collect and track all sorts of data including click rates, bounce rates, and customer lifetime value. After hiring a dedicated marketing consultant/team, you need to establish key performance indicators to measure the progress of your future marketing efforts. And since email marketing is an ongoing and constantly evolving process, which is why you need to keep on making adjustments as time goes by.
Of course, you can do all this by running a full-time, in-house team or through remote email marketing copywriters for hire. And talking about a remote email marketing team, how does it compare or contrast against an in-house team?
In the next section, we are going to put the two hiring methods against each other to help you determine what suits you best.
Remote Email Marketing Teams vs Local In-House Employees
‘How to find reliable email marketers’ and ‘how to find people for cold email marketing’ are two of the most commonly searched phrases on Google. And for a reason. For starters, there’s a huge shortage of digital marketing skills in the world, meaning companies are constantly looking for skilled professionals in the most unconventional places, including online. This then begs the question; what is the most efficient model between remote hiring and maintaining an in-house team? Let’s break down the pros and cons of each.
Local In-House Email Marketing Team
Having an in-house team has both upsides and downsides including;
|Relatively cheap in the short run compared to outsourcing.||The cost of hiring and maintaining an in-house team can be high in the long run considering you pay salaries even when the workers have no work.|
|Having an in-house team gives you better control over your digital marketing strategy.||Scaling an in-house team can be costly and slow, especially if your hiring process is not streamlined.|
|An in-house team is more invested in your company and project.|
|Hiring an in-house team reduces the possibility of intellectual property theft.|
Dedicated Email Marketing Team
|Outsourcing is far more cost-effective as it saves you the time and costs associated with creating job ads, interviewing, onboarding, and traveling.||Controlling your project can be hard.|
|Remote teams offer better flexibility, as you can scale upwards or downwards depending on your hiring needs.||Outsourcing agencies work with multiple companies, meaning their loyalty is always split.|
|Access to global talent.||Outsourcing can lead to intellectual property theft, especially if you hire the wrong agency.|
|You get to only pay for the services rendered.|
From the above comparison, it’s not difficult to see that companies that choose to outsource email marketing services enjoy more benefits compared to those that hire full-time employees.
How Our Agency Can Assist in Establishing a Dedicated Email Marketing Team
We are one of the leading email marketing staffing firms in Ukraine, and we have been helping companies seeking email marketing help for hire services. We truly understand that every one of our clients is unique, which is why our digital marketing experts have the necessary experience to craft personalized email marketing campaigns that convert, irrespective of your industry or niche.
Our creative, technical, and focused email marketing specialists can help you in the following areas:
- Building opt-in email list
Our email marketing specialists will help create opt-in email sign-up buttons on your site’s contact forms, utilize social media and other paid strategies to grow your email list, and add new opt-in sign-ups before every new email campaign.
- Email design and development
You can also hire email marketer/s with our agency for highly-accurate, ROI-driven email designs. Better yet, our email marketing professionals will subject your emails to multiple tests to ensure they’re compatible with different browsers and operating systems for a consistent, seamless user experience.
- Email campaign management
Our recruiting and staffing email marketing agency will also help you manage all your email marketing campaigns, performance optimization, A/B testing, and reporting. Better yet, they’re well-versed in popular ESPs including Hubspot, Aweber, Bronto, Campaign Monitor, Infusionsoft, and many more.
- Email automaton
Our professionals will help automate different aspects of your marketing campaign including the welcome program, up-sell and cross-sell program, cart abandonment program, customer win-back program, and nurture sequence.
- Email marketing audits
Hire email marketing consultant/s with us for professional email marketing campaign audits, and they will help establish what is working, what isn’t, as well as craft a detailed guideline to follow for your future campaigns.
Why You Should Consider Ukrainian Email Marketing Managers
Hiring experienced digital marketers in the US or EU can be quite expensive due to the high taxes, wages, and standards of living. This has led to the emergence of multiple outsourcing hubs around the world, with Ukraine being the best email marketing services outsourcing destination in the world. But before you start distributing ‘email marketer needed’ placards on a local grocery store, here are a few reasons why you should consider Ukraine for your digital marketing outsourcing needs:
- Education. Ukraine boasts a high-quality education system, which produces hundreds of thousands of technology and marketing specialists capable of working anywhere in the world.
- Good cultural fit. Ukrainian professionals are fluent in both written and spoken English, as well as share the same values, transparency, and quality of services with professionals in places like the US, Canada, and Australia.
- Overlapping time zones. Ukraine’s convenient GMT+2 time zone overlaps or coincides with most major cities, which enables digital marketing outsourcing agencies in the country to work overnight.
How We Hire Email Marketing Consultants
To ensure that our clients don’t experience a vacuum within their ranks and files, we have put in place a streamlined but equally thorough hiring process as outlined below.
- Requirement analysis. We set up a virtual meeting to establish your hiring needs, skills needed to fill the position, business model, and culture, and business values.
- Selection of email marketing experts. Next, our recruiters will activate our large pool of active and passive job seekers and robust referral-based system to find the most qualified candidate. At the end of this process, we will also forward the resumes of the chosen candidates for your consideration.
- Screening and interviewing. The next step entails conducting background checks, verifying references, and establishing the candidate’s salary expectation. We will also arrange for you to interview the potential hires via Skype, Zoom, or any other virtual conferencing tool.
- Contract signing. After you’ve chosen the right candidate, they’ll be presented with and required to sign a detailed contract outlining the starting date, workflow, and salary expectations.
- Onboarding. Finally, the new hire will be introduced to the rest of the email marketing team.