We are living in an era where creating a website is as easy as ABC. There are multiple online website builders out there, which allow small business owners and managers to quickly build and easily publish business websites. Whilst the convenience is unprecedented, an aesthetically pleasing website does not equate to a high-quality website. Popular search engines like Google are super-particular and strict when it comes to website content. If your website is littered with low-quality content Google algorithms will simply relegate it to the darkest hole of the interwebs. After all, Google doesn’t have actual eyes to see how your website ‘looks’ to the visitors, leaving quality content as the only measuring yardstick to rank it.
Along with that, a recent survey conducted by Adobe showed that 60% of customers will never purchase from a brand that has poorly written content. This compounded with the fact that compelling copies generate 7.8 times more website traffic and create a unique brand proposition that drives higher engagement rates. The demand for high-quality website content that adds value and builds trust and authority with the customers is one of the reasons why companies are hiring professional content writing services. Whilst your in-house team may have the expertise to create high-quality content outsourced SEO copywriting agencies can help in other areas such as SEO optimization, publishing more content, and promoting engagement with users.
5 Reasons to Outsource Your Copywriting
As a business owner or manager, there are several reasons why you should hire tech copywriter/s remotely. They include:
- Save time
Running a business entails handling multiple moving parts and putting out several fires. Business owners may simply not have enough time to juggle between tasks, including copywriting, which can be time-consuming. By hiring a remote content creator or team, you can claim back some precious hours and focus on the core business functions.
- Your business benefits from an outsider’s perspective
Working with a remote marketing content writer can also benefit your business in terms of getting an outsider’s bird-eye view. And by asking loads of questions about your company, they are able to create unique copies that cut out any unnecessary jargon. Simply put, they help you gain a new perspective, consequently crafting persuasive copies that get customers bashing your digital doors down.
- Focus on core business
Creative work takes a lot of mental head-space and resources. And when you’re handling multiple spinning plates, it will reach a point when everything will come tumbling down and burn you out. With an external content writing services provider handling your digital content, however, you can finally focus on your business tasks.
- Stay ahead of competition
Every business owner loves to stay ahead of the curve and on top of industry trends. However, if you are juggling between multiple priorities, things start getting tricky real fast. If you outsource copywriting services, however, you can leverage the knowledge and experience of outsourcing that have been working with big-named brands to stay ahead of the competition.
- Incorporate SEO with copywriting
SEO is increasingly becoming a vital component for digital marketing, all thanks to the evolution of how search engines like Google work. Basically, SEO is the technical aspect of copywriting, and it primarily focuses on creating SEO-friendly content. creating SEO-friendly content makes it easier for your customers and readers to discover your website and articles on Google.
How to Hire a Good Copywriter/Copywriting Team?
Finding a good copywriter or a copywriting team isn’t a walk in the park. They need to have the necessary copywriting experience and professionalism that match your brand identity. If you are wondering how to find a copywriter, here are a few tips to point you in the right direction.
- Check their portfolio
The first step towards hiring a remote copywriter or team is to check and like their portfolio of past projects. With that said, however, they don’t necessarily need to have decades of experience. In fact, you may find an agency that has been in business for a couple outperforming even the most experienced firms.
- Their understanding of your business
Another critical consideration when hiring a copywriter is to establish whether they understand your brand purpose, vision, and culture. Hiring a person or agency that’s familiar with your brand makes it easier for them to create website copy and content that resonates with your customers.
- Industry expertise
Not all writers are created equal. An academic writer or blogger doesn’t necessarily mean they have the right copywriting skills. As such, you need to establish whether your web content writer has the necessary skills and experience to develop and create awesome content for your website. Ideally, you should hire a copywriter that specializes in copywriting for your industry or niche. If the choices are overly limited, you can also work with a generalist copywriter whose writing style resonates well with your customers.
When assessing the copywriter’s experience, you also need to consider the price you’ll be paying for their services. Good copywriting services come with a price tag and a reasonable one for that matter. Considering the price businesses churn out to get well-designed sites, you should be willing to invest in a website copy and content that generates leads and pushes conversions. Needless to say, the price is pegged on the level of experience that you want to hire for. Generally, junior copywriters are cheaper compared to veteran writers, which is why it’s important to shop around assessing a copywriter that meets your budget without compromising on your hiring needs.
- Widen your search
As you probably know by now, limiting your hiring options to local copywriters can lead to missing out on a lot. As such, it is important to cast your net wide when looking for digital marketing content writer/s, and one of the best ways to go about it is through a staffing agency like ours.
How Our Copywriting Staffing Company Can Help Build a Copywriting Team
We’re a copywriting staffing agency based in Ukraine, and we boast of dedicated copywriting experts that are equipped to plug into any existing enterprise content requirements. We curate a handpicked PR team bespoke to your niche and objectives. Along with eliminating the staffing and outsourcing pain points in the copywriting sphere, we also help our clients optimize the quality of their content by pairing your company with a team of certified copywriters.
Our remote content manager or team can help you in the following areas:
- Sales pages copywriting
If you’re spending part of your marketing budget on Google Adwords or Facebook ads you can increase your return on investment by redirecting your traffic to a dedicated landing page. Our remote copywriting team will provide fast, effective, and affordable landing page copywriting.
- Blog posts copywriting
Hire SEO copywriter remotely with our agency for thoroughly-researched relevant keywords and blog posts, which gives you a better chance of ranking on the Google search results.
- SEO website copy
Our expert remote content writer/s will also assist in crafting professional, engaging, and SEO-optimized website copies that resonate with your customers.
- Facebook ads
Great Facebook ad copies can inspire more clicks, increase sales, and generate more leads. Our expert copywriters will help create optimized Facebook ad copies that deliver the intended results.
- Email campaigns
Email campaigns are a highly effective technique to communicate or market new products to existing clients. Our copywriting professionals will not only help craft catchy marketing emails but also design and build email templates that are compatible with all leading email browsers.
How We Hire Content Writers
Our SEO copywriter needed hiring process operates under a very basic principle; we provide you with a remote team that works like your own in-house writing team but is hosted on our end. Unlike many other copywriting recruitment agencies that tend to fake experience, our dedicated experts are positioned to handle your current and future content needs and scale alongside your organization as your audience expands.
Here’s a step-by-step outline of our outsource content writing recruitment process.
- Understanding your requirements. The first step in our hiring process entails jumping on a quick virtual meeting with you to establish your hiring needs, the required skills to fill your position, and auditing your existing content.
- Matchmaking the right talent. Next, our recruiters will invest time into matchmaking your hiring needs with the most skilled candidates. Luckily for you, we have a huge talent pool and a robust referral system, so you should expect this process to be done over with ASAP. Indeed, we will also forward you the resumes of the selected candidates for your consideration.
- Interviewing. Next, we will arrange for you to virtually interview the candidates via Zoom, Skype, or any other video conferencing platform. We can also help conduct background checks, referee confirmation, and salary matching upon request.
- Contract signing. By now, you have selected your copywriter or team. The newly-hired copywriter is required to sign a comprehensive service level agreement outlining the starting date, job requirements, and salary.
- Onboarding. Congratulations on a successful content writing outsourcing process! Now for the next hurdle, the copywriter will be introduced to the rest of the team, as well as taken through other processes including a listening tour and Industry primer.